What is PHP? The skinny on PHP: Hypertext Preprocessor

By: Kim Smith

PHP is a form of scripting code. It operates in a similar manner to any other open source programming code. Because it is open source, it is free for anyone to use. This means a PHP web design can be created without the need to purchase special software or worry about compatibility. A custom web design using PHP can be accessed by all browsers and created on any operating system. This makes it a very versatile and powerful option.

PHP is so powerful because it works with a plethora of databases, so the web developer is not limited to one particular format. This is great for you because the data you already have can be easily transferred into your custom website design with fewer headaches. The result is a more affordable web design without sacrificing all of the perks associated with a well-crafted website.

People like working with PHP because it runs directly on the server without the need for compilation. What does this mean to you? Well, it means that access to the website is faster and more stable. Both important elements for any custom web design . In addition, a PHP web design can include a variety of formats, including HTML, text, and scripts. It is quickly added to any HTML code and executes from the server, so all the visitor sees is the finished page.

So you might be thinking PHP is not something you need for a simple small business website. However, PHP can be incorporated into any custom website design to enhance the capabilities of the site. One of the most popular uses is in with online forms. It can be programmed to show a response after a visitor enters his or her information. In addition, any action can be created using PHP to handle the completed form. So beyond a response, it might be set up to send an auto-response email or alert a customer service agent of a new registration, etc. It works well with collecting the data entered into forms, so the information can be used for marketing purposes. The applications are endless.

An element of any custom web design that is often overlooked is the need to get visitors to the site. A great way to accomplish this task is to include a forum or bulletin board that encourages visitors to interact with you and others. PHP web design is perfect for creating forums and bulletin boards. PHP is perfect for creating shopping carts in a custom website design. The process is easier to accomplish, so the turn-around time for completing the site is much faster. This is something to consider, if you want your business up and running as soon as possible.
A PHP web design maybe something that you hadn’t considered earlier. However, there are some exciting benefits that can be achieved from this type of custom website design. Remember, PHP works well with most databases and is compatible with the majority of operating systems. It runs on the server, so visitors receive pages faster with all of the code hidden. So don’t be afraid of PHP, it really should be embraced in your custom web design.
Kim Smith is a digital marketing manager in a leading Los Angeles web design and development company.

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